India’s Best B2B Portal in India for B2B Leads 2025 – Ekansh Global

Sakshi Pal
2 days ago
3 min read

Introduction: The Future of Lead Generation Is Digital

In today’s fast-paced, digitally driven market, Indian businesses are turning to B2B websites more than ever to connect with reliable partners, source products, and scale operations. Whether you're a textile supplier in Surat or a machinery wholesaler in Ludhiana, your buyers are already online - are you?

This article dives deep into how to generate leads through B2B portal in India, with actionable insights tailored for Indian suppliers and manufacturers. We’ll explore top strategies, real examples, tools, and tips to convert your online presence into a lead-generating engine - brought to you by Ekansh Global, India’s #1 B2B Portal.

Why B2B Websites Matter in India’s Supply Chain Ecosystem

India hosts more than 75 million MSMEs, accounting for approximately 30% of the nation's GDP. With rising internet penetration and digital adoption, buyers and sellers now prefer B2B portals for quicker, verified, and location-independent business deals.

Key Benefits of Using B2B Portals for Lead Generation

24/7 visibility to buyers across India & globally
Faster matchmaking with verified suppliers and wholesalers
Easy product listing, catalogs, and inquiry forms
SEO and PPC-ready product promotion tools

Stat to Know:

“Over 60% of B2B purchase decisions in India begin with an online search.” – Google India B2B Trends Report

Step-by-Step Guide to Generate Leads via B2B Portals

Let’s break down how you can actually generate quality leads through B2B portal in India.

1. Choose the Right B2B Platform

Start by selecting a B2B platform that aligns with your industry. Examples include:

Ekansh Global – Perfect for authenticated sourcing throughout India
IndiaMART – High traffic, especially in industrial sectors
TradeIndia – Good for exporters and domestic manufacturers

Pro Tip: Avoid platforms cluttered with unverified listings. Choose one with buyer verification, catalog support, and strong SEO presence.

2. Optimize Your Business Profile

A half-filled profile won’t get you leads. Make sure to:

Upload a high-resolution logo and banner
Add GST, company PAN, and certificates for trust
Use keyword-rich product descriptions (e.g., “Ludhiana Cotton Fabric Suppliers”)
Enable WhatsApp or direct call buttons

3. Use Product Catalogs & SEO Tags

Each product should have:

Clear images (white background, branded watermark)
3–4 bullet points: material, MOQ, lead time
Relevant keywords: "bulk jute bags supplier", “PVC pipe manufacturer in Gujarat”
Tags for cities, categories, and B2B niches

4. Promote via Paid Campaigns & Featured Listings

Platforms like Ekansh Global offer:

Top slot visibility on category pages
WhatsApp message-based leads
Advanced filters (by city, rating, industry)

ROI Insight:

Businesses using paid B2B promotions see a 3x increase in inbound leads within the first 60 days.

5. Respond to Inquiries Promptly

Don’t let leads go cold. Always:

Reply within 2–4 hours
Use a pre-approved pricing sheet
Offer brochures or e-catalogs instantly
Share WhatsApp or video call for product demo

Quote:

“Speed and trust win in B2B. If you reply faster than your competitor, you win 70% of the time.” – Amit Bhasin, B2B Growth Strategist

6. Build Authority Through Blog & Case Studies

Write content on:

How your product solves business pain points
Success stories (e.g., “How Our Nylon Yarn Reached 5 States in 3 Weeks”)
Industry guides (e.g., "Top 10 Packaging Suppliers in India")

Best B2B Portals in India to Consider

Here’s a curated list of top Indian B2B portals to start your lead journey:

Platform	Ideal For	Strengths
Ekansh Global	Pan-India verified suppliers	Smart sourcing filters, trusted listings
IndiaMART	Industrial & retail suppliers	Wide buyer base
TradeIndia	Exporters & manufacturers	Category depth
Udaan	Retailers & FMCG	App-first approach
Amazon Business	Corporate buyers, office supplies	Integrated eCommerce + bulk buying

Common Mistakes to Avoid on B2B Portal

Avoid these if you want to actually generate leads:

Generic product listings with no details
No contact number or delay in response
Keyword stuffing or irrelevant tags
Ignoring reviews or feedback from buyers

What Makes Ekansh Global Stand Out

At Ekansh Global, we assist Indian producers, distributors, and vendors:

Get verified inquiries from across India
List unlimited products with SEO optimization
Use data-backed filters to target niche buyers
Access dashboard analytics for lead tracking

Plus, our Buyer Request Tool matches you directly with bulk inquiries.

Ready to generate real leads that convert?

Conclusion: Your Next Lead Is Just One Click Away

B2B portal in India have revolutionized how businesses grow. Whether you’re a traditional manufacturer or a digital-first trader, online portals like Ekansh Global open a world of verified, scalable leads.

Start with a complete profile, optimize your listings, stay responsive — and the leads will follow.